Vancouver Search Engine Marketing
Vancouver Search Engine Marketing
Search engine marketing (a.k.a. Pay-per-Click advertising) is the best way to drive immediate results through online marketing campaigns using search engines like Google (www.google.com), Yahoo (www.yahoo.com) or MSN (www.bing.com). It allows clients to allot a specific monthly marketing budget for their online ads that are geo-targeted, continually monitored and highly optimized. Clients have the option to either target users who are using search engines on the web, pc or mobile. They can also chose to advertise when selected keywords are searched or restrict the ad to only show during certain times of the day or certain days of the week.
Our pay per click advertising experience
FindMaster Marketing Inc. is Vancouver based Search engine marketing company that has intimate knowledge managing all sizes of pay per click campaigns including global efforts in multiple languages. We take into account the differences in culture and business practices from region to region to maximize performance. We ensure we apply search engine marketing best practices to provide the best possible return on investment. We also implement proper tracking in order to ensure that all questions can be answered and that the client is able to take advantage of high preforming keywords.
FindMaster Marketing Inc. is Vancouver based Search engine marketing company that has intimate knowledge managing all sizes of pay per click campaigns including global efforts in multiple languages. We take into account the differences in culture and business practices from region to region to maximize performance. We ensure we apply search engine marketing best practices to provide the best possible return on investment. We also implement proper tracking in order to ensure that all questions can be answered and that the client is able to take advantage of high preforming keywords.
What is our pay per click marketing plan
Our marketing plan to search engine marketing takes many factors into account. We start with defining clear goals, objectives and milestones. Extensive research in done prior to launching any campaign so that our team has an intimate understanding of your business, your product, your industry and your competition.
Part of our approach includes and is not limited to:
Reporting by Google Web Analytics
Reporting for pay per click marketing campaigns will involve daily briefs, weekly snapshots and monthly in-depth reports that detail key metrics. The goal of these reports is to show continuing performance, growth, ROI and highlights. Reports can also be generated on-demand for custom time periods and long-term analytics. This would allow for easy analysis and decision making.
The standard report format (PDF format) shows a comprehensive overview of ROI metrics such as Conversion Rate, ROI and cost per click. Further details such as channel performance (Yahoo vs. Google vs. Bing) and actual keyword performance data are also given to provide comprehensive coverage of the campaign performance in the requested time period. Further details, such as click-path, negative keywords, ad copy quality and regional analysis are available as well. If a website is e-commerce enabled, a more detailed e-commerce report as well as a shopping cart funnel report will be provided.
Pay Per Click Management Pricing
For all Search Engine Marketing Campaigns, FindMaster follows a traditional pricing model with a management fee as a percent of the month spend (10% to 20% depending on spend). We also have packages for flat fee models and performance models depending on the scope of the project and other services provided. We also perform our services on a hourly basis if there is something specific a client requires.
To get a free search engine optimization review of your website, please contact us at project@findmaster.com or give us a call at 778-997-7900
- Comprehensive Analysis
- Integration with Sophisticated Management Tools
- Keyword Research
- Keyword Analysis
- Creation of Ad Copy
- Landing Page Optimization which includes A/B testing
- Re-targeting and Banner Campaigns
- Continual Management
- Continual Analysis and Optimization
Reporting by Google Web Analytics
Reporting for pay per click marketing campaigns will involve daily briefs, weekly snapshots and monthly in-depth reports that detail key metrics. The goal of these reports is to show continuing performance, growth, ROI and highlights. Reports can also be generated on-demand for custom time periods and long-term analytics. This would allow for easy analysis and decision making.
The standard report format (PDF format) shows a comprehensive overview of ROI metrics such as Conversion Rate, ROI and cost per click. Further details such as channel performance (Yahoo vs. Google vs. Bing) and actual keyword performance data are also given to provide comprehensive coverage of the campaign performance in the requested time period. Further details, such as click-path, negative keywords, ad copy quality and regional analysis are available as well. If a website is e-commerce enabled, a more detailed e-commerce report as well as a shopping cart funnel report will be provided.
Pay Per Click Management Pricing
For all Search Engine Marketing Campaigns, FindMaster follows a traditional pricing model with a management fee as a percent of the month spend (10% to 20% depending on spend). We also have packages for flat fee models and performance models depending on the scope of the project and other services provided. We also perform our services on a hourly basis if there is something specific a client requires.