Search Engine Optimization Vancouver

Search Engine Optimization (SEO) is a process to improve the volume or quality of web traffic to a website from search engines using natural or un-paid or organic search results.

Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. This would happen as long as keywords or key phrases are used that actually have searches. Search engine optimization applies to different types of searches; like regular search, image search, video search and many more.

This gives any web site its web presence and possibility to rank higher in one or all types.

Just making a great looking web site does not serve the intended purpose unless you maintain it periodically for it to make its presence on the web. Search engine optimization revolves around two major processes, the on-site optimization and the off-site optimization.

• On-site optimization includes anything that you control on your site like tags, content, linking structure within your site and all other factors on your pages.
• Off-site optimization is the external environment. This means all the links to your site from other sites on the Internet. In theory, you can’t control off-site factors fully.

Between on-site and off-site optimization, that's where your site’s rankings are determined.

Optimization techniques are highly dependent on the dominant search engines in the target market. The search engines’ market shares vary from market to market, as so does the competition.

There are a lot of small details that one can do when designing or re-designing a site to get better recognition in the search engines — and every little bit helps in the end result. There isn't one big magic component one can do to get top placement at a search engine for your website. Instead, working on the little things would add up to excellent placement in search engines for the key words you select.

KEYWORDS:

For each page, you should come up with a list of no more than 2 key phrases with each key phrase no more than four words long*.* Single words are often useless. The word "Software" for example, is ignored by many search engines. This is what they call a "stop" word, like "the" or "a" – they just ignore it when there are searches for them. The exception is when you put it inside quotation marks or otherwise make it clear it is part of your search.

Building a great website and doing a ONE TIME optimization is a waste of your time and money. Website maintenance plays an important role in targeting enough traffic on your website and making it profitable. Updating current content like company’s information, personal information and any other textual content of the website comes under website maintenance. This can also include inserting new graphics depending on the industry the company operates.

CONSTANT CHANGES AND UPGRADES:

In order to set your website apart from the competitor, it is important to update the content of the website often.

• If search engines' spider crawls your website every month and find nothing has changed, they are less likely to come back and index your website for search.
• Not updating your website gives search engines the impression that no one is behind the website and that website is not up to date. Updating content on a regular basis can remedy this situation and invite the search engine spiders to re-index your site more frequently. Remember, search engines are all about content. The more the better when it comes to content since visitors are there to find content.

SEARCH ENGINE OPTIMIZATION OF IMAGES:

Images on a website occupy a lot of space. It is important to optimize these images so that they can load faster on a customer’s browser page. This is a major part in web maintenance as it directly affects the loading speed and performance of your website. If your website takes a lot of time to load, it will give your user a negative experience - therefore search engines will remove it from it’s search engine results because of it.
Search engines consider their searches as high value customers, it is in their best interest that their users have the best search experience possible. After all, another search engine is just few clicks away.

LINK BUILDING:

Link validation and link building is a part of all web maintenance services. It includes microscopic scanning of all pages to ensure that there are no dead links, ensuring that proper tags are used and that equal link presence is across all pages within the website. Also acquiring links from other sources to link to your website will help greatly in improving credibility which will equal to better search engine results.

To review your website free of charge or to ask any questions you may have regarding internet marketing please call us at 778-997-7900 or email project@findmaster.com

FindMaster Marketing Inc.
Search Engine Optimization and Marketing Company in Vancouver, BC