Social Media for Vancouver Real Estate Agents
Social Media for Vancouver Real Estate Agents
Before making any big purchases, more buyers and sellers are now going online first to do their homework. They research and flip through hundreds of online listings, market conditions, rates, reviews and websites while ogling over fancy virtual tours and dozens of photographs of selected neighborhoods and homes. The tools for real estate marketing are now evolving.
Research shows that nine out of ten home buyers begin their search online, this is even before they have selected a realtor. Buyers and sellers are much more informed then previous generations on the real estate process and availability of buying or selling a home. With such a high percentage of people looking online, buyers have a pretty good idea of the type of home they want and can afford before even approaching a realtor. Realtors who are knowledgeable with a solid online marketing strategy are more positioned to succeed in this changing real estate market.
Matthew Slutsky, president and founder of buzzbuzzhome.com says “Social media goes far beyond what a print ad can do.” Online marketing can take on many different forms to open the communication channels. Websites are being optimized to bring in the targeted traffic for a specific area or expertise. Facebook and Twitter messages are being used to educate and start conversations with potential customers. Video blogs are posted to bring that personal touch one doesn’t get from a print ad. Online activities are all getting integrated to provide visitors information and a new way of connecting online. These messages are tailored to be short with an educational purpose; it shows people that they are knowledgeable and trustworthy to potential clients without being intrusive.
Optimization a realtor’s website to be easily navigated by visitors and search engines are equally as important. The goal of search engine optimization is to have a higher rank in search engine results page from search queries. The notion of if your page is in the top two or so pages, there are more chances of visitors clicking on your page. It is one feat to have traffic going towards a website, it’s another to have that traffic stay for your content.
In an age where customers can research everything from restaurant reviews to reputable real estate agents online, it is imperative to have an online presence. There isn’t a more cost effective way for realtors to reach out, advertise and build relationships. By mixing in an online strategy with your traditional marketing, you’ll form a deeper advertising campaign.
To get a free search engine optimization review of your website, please contact us at project@findmaster.com or give us a call at 778-997-7900