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Internet Marketing




Effective internet marketing can mean the difference between a business succeeding or failing, between a business doing well and a business dominating in their industry.


At FindMaster, we can help you develop an internet marketing strategy that will set you apart from competitors, that will drive more customers to your site and will ensure your online click-through process is designed to maximize sales.



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Internet marketing refers to the marketing of products and services online, i.e. over the internet. It goes by some other frequently encountered names such as web marketing, search engine marketing and e-Marketing, but they all refer to the same activity of marketing products of one kind or another in the online world, which has its own peculiar requirements that must be adapted to by the effective advertiser.


With the internet bringing all forms of media to a global audience, internet marketing as opposed to its traditional counterpart focuses more on the interactive elements of providing and eliciting instantaneous responses, which is unique in advertising history, and the approach of advertisers seeking to sell their wares online has had to adapt to this. The remit of internet marketing covers not only email and wireless media but also customer data and relationship management systems.


The technical and the creative approaches to advertising online are welded together in internet marketing, with the design and development of websites being as important as the traditional advertising and sales approaches and methodologies.


There is a whole raft of media in this sphere that needs to be strategically placed along the cycle of customer engagement, and techniques such as search engine optimization and search engine marketing, email marketing and banner ads are used in conjunction with various web strategies to create a basic approach when it comes to marketing a product online. Many agencies have made it their own business to help other businesses achieve their goals in a field that uniquely blends the latest and often baffling technology with traditional marketing strategies.


There are a number of business models associated with internet marketing. These include e-commerce, covering direct B2C or B2B sales, and affiliate marketing, in which some other agency actually sells a product developed by another person or company for a share in the profits. Local internet marketing is a benign form that sees local companies cultivating business relationships that will at some point be taken offline, whereas blackhat marketing uses subterfuge and underhand techniques to drive traffic to websites, using spam, cloaking devices and illegitimate routing.


With internet marketing, a company for a relatively small outlay can reach a truly global audience, and consumers in their turn can easily research potential purchases. The marketers can gather and analyse statistics easily, identifying trends and adapting their marketing strategies accordingly.


On the downside, factors such as slow connection speeds have to be taken into consideration, where complex websites would prove counterproductive, and there are still major security concerns for those transacting over the internet, both seller and buyer. Buyers in particular are often put off from making internet purchases over concerns for the safety of their personal details. This has not been helped by some high-profile cases of companies selling on details about their customers, thereby negating guarantees on their sites that customer confidentiality is a priority, and destroying trust. Customers often don’t receive the item they’ve paid for either, and clearly there are still concerns in some quarters about conducting business over the internet.