Social Media
Social Media
Social media is the fastest growing online marketing strategy these days. Social media blends in advertising, marketing, public relations and actual customer interaction. Like any other internet marketing efforts, commitment to social media is an investment in long term visibility on the social web. A brand must first understand their business goals, design a strategy that will support them and start listening to their customers.
Findmaster Marketing provides different levels of social media marketing packages from full implementation and management to consultation.
WHAT IS SOCIAL MEDIA ALL ABOUT?
A company must:
- Define their target audience on the web. Various research techniques needs to be carried out to learn more about the business and industry.
- Listen to what people are saying about your brand, topics related to your brand and the industry. This is an ongoing process that is part of any sound social media effort.
- Engage your customers in conversation and two way communication. This is effective in building your online reputation and trust. A blog can be started with articles feeding to profiles on Facebook, Linked In and Twitter.
- Provide value to your audience to build relevance and a trusted source of information. As a trusted expert in your field, include blogs, videos, resources, relevant tips and articles to keep your followers engaged.
VIDEO OPTIMIZATION AND MARKETING
- Videos can be used to drive traffic to your site by appearing in the search engine results page
- Videos can also be sent to difference online video browsers
- YouTube.com content adds value to your website and helps with organic search engine optimization
FACEBOOK AND MOBILE APPLICATIONS
- Build Facebook applications
- Mobile applications
- Landing pages to support campaigns
OUR APPROACH
- Define and marketing research
- Competitive Analysis
- Project Planning
- Define the roles and responsibilities
- Manage project implementation
- Reporting and analytics
Doing business in the same old traditional ways is no longer a viable option thanks to the spread of the internet and the way it has increasingly encroached on every aspect of our lives in recent years. It continues to evolve at a seemingly exponential rate, especially in the area of social networking, and businesses have to invest more of their resources to keep up with its fluctuations, harness the rich information it contains and keep ahead of the competition.
Traditional marketing strategies have had a proud and illustrious history up to this point, but a safer bet for businesses now is to put more of their money into internet marketing as opposed to their strategies. Internet marketing has recently been shown to work much more effectively because of the advent of social media and networking, and search engine optimization, in spreading the word most effectively about a product or service in the online world.
Many services in this area are available for the use of everyone, although others are more industry specific, so there is no excuse for not taking advantage of what is on offer. Search engine optimization is a case in point, used by all serious websites these days to increase their ratings on search engines, helping them to be found on searches of the internet, and getting them ranked as high as possible against other industry competitors. More traffic flows through to the higher-ranked and optimized websites because of increased appearance on search engine results pages. Studies show that the majority of people will not bother clicking on results links beyond the first page of a search, so it is important to get yourself on that page.
Social networking is another area that can easily be tapped into by anyone who wants to get a message across to a wider audience than would be available through the traditional channels of newspapers and cold calling. A high profile on the likes of Twitter and Facebook, Linked In, and a host of other networking sites virtually guarantees a platform for your views and opinions. Also, with blogging you can get potential customers subscribed to your posts and keep them continuously in touch with the latest information specific to your blog.
The current trend in digital media is towards social media marketing and search engine optimization, the big thing being to get web pages optimized to the maximum degree to reach specific audiences and not lose out on any marketing opportunities. A Singapore company called Bluegrapes is leading the way in the confluence between social media and SEO in its business model as it recently announced that it is to offer SEO on its marketing solutions pages on Facebook. Pilots for the project enabled several Singapore companies to achieve top rankings with their pages on Facebook following Bluegrape SEO development. Their Facebook solution is intended to assist clients and partners in capitalizing on the convergence between social media marketing and search engine optimization. The lesson is that there are many free utilities out there on the internet through which, if used sensibly and imaginatively, you can reach a wider audience and promote your company.