Six of many Basic Search Engine Optimization Tips

1)  Define your Goals:
Findmaster Marketing is a Vancouver Search Engine Optimization firm that works with clients websites to improve index and ranking across all search engines. One of the most basic steps is to define the goals of the website and business. Some questions that need to be answered in order to get your goals defined are:  Are we selling an actual product or service? What are the products?  Are they year-round products or seasonal? Are they hot sellers? Time frame? Quantities of the products and so on.

2) Potential demand:
We will work with you and understand the potential of the products and what people would be searching for. We will identify long-tail opportunities and work with you on selecting the right keywords that will not only bring traffic to your website but deliver a higher conversion rate.

3) User testing:
We will test your website with focus groups that are not familiar with your websites and products. Testing will be recorded and we will provide recommendations based on the user testing results. Audio and Video of user testing will be provided to you.

4)  SEO Audit by a “spider”
Spider a.k.a. bot is something search engines uses in order to index your website. It is a program that will visit your website and crawl your website in order to understand what your website is all about. Spiders would collect the information and take it back to search engines where it would be stored until the next time a spider is sent to your website again for an update.

5)  Execute the plan
Start working on the findings learned from a search engine optimization audit of the website as well as the audit of the category that your website belongs to. We can start working on a plan to attract links to your websites and have a constant supply of fresh content.

6) Monitor, Measure and Manage
You need to monitor changes you have made and measure those success and failures. Search engine optimization is just beginning